In 2015, Avnet asked Sketchfolio to architect a training focused on their brand standards, history, and philosophy. Two trainings were needed, a comprehensive one for marketing employees and agencies, and a shorter version for all Avnet employees. Sketchfolio created a series of videos, whiteboard animations, “do this/not that” sequences, informational slides, and checkpoint quizzes to highlight the key elements of Avnet’s extensive brand guidelines. From there, the entire presentation was scripted and synced with a voiceover. Avnet also needed a spokesperson to front their brand training, Sketchfolio conducted auditions and managed the video shoot. The training was well received across Avnet and is a training that employees and marketing agencies now need to complete before being granted access to Avnet’s brand assets.
Sample Whiteboard Animation Video: Avnet’s History