Bobo’s Oat Bars is a Boulder-based company that makes deliciously, simple oat bars. Bobo’s approached Sketchfolio to lead their website redesign and development. Bobo’s worked with a local food packaging brand agency, Interact, to establish overall package design and on-the-shelf presence. We strategized with Bobo’s to choose the best platforms and frameworks for the website. Then we met with Bobo’s marketing team to identify core attributes that would best represent the human-made feel and uncompromising quality of the oat bars themselves. Wireframes, custom photoshoots, and illustrations developed out of these meetings and led to an expanding asset library. A few short weeks later the website launched and is helping Bobo’s fulfill their mission of “feeding our consumers like we feed our own families.