The team at Sketchfolio had a blast working with McBeard and Sony Pictures on the digital marketing for the 21 Jump Street film. Sketchfolio was responsible for the creative direction and development of the official interactive website, Facebook application, choose your own adventure-style interactive YouTube video with Ice Cube, and a humorous training manual with sharable content. The project started with brainstorming sessions, wireframes and sketches. Then storyboards, a custom photo shoot and design concepts. For the technical execution of the website we leaned on the interactive muscles of The Buddy Group. At the end of the day, the film grossed $201.6 million at the Box Office and the Sketchfolio team was proud to be a part of its digital marketing efforts.
