It’s no secret that measuring social media ROI is the sharpest thorn on the rose for marketers. With an estimated 1.7 billion users topping all Internet activity, marketers simply can’t ignore the beauty of the numbers. However, without any clear, established methods to measure return, marketers are without a map, digging in vain for the golden information.
But you’re in luck! We’ve already done the digging, and we’re uncovering the riches for you.