Testing messages and pilots for optimal ROI.
Our collaboration with McBeard on projects for Coca-Cola was an exciting endeavor. McBeard engaged us in the testing of multiple ad banner messaging approaches for Diet Coke, where we executed nearly 200 animated banners and developed templates to streamline future banner development. Additionally, we joined forces to design user interfaces for Coke’s Tweet-a-Coke project in partnership with Regal Cinemas. Our scope of work encompassed creative direction and design for both desktop and mobile interfaces, which were then handed off to one of Coca-Cola’s development agencies for implementation.
