Choosing to rollout a project with small releases rather than one huge release can have many benefits. Take the caterpillar. In stage 1, it starts out looking like a simple worm, then in stage 2, it becomes a fuzzy little bug that begs to be petted. In stage 3, something about a cocoon and so on. You get the point—save the best for last. Flexibility to tweak any issues along the way, less shocking to customers, measure which features are received well and which ones aren’t – these are all great reasons to choose small releases for your project. Check out our quick checklist to apply to each release and get the most out of the process.
- Establish a platform and process from which it’s easy to make changes and add new features.
- Measure the performance of your project.
- Analyze the data to identify opportunities for improvement
- Start making small tweaks to improve your customer outcomes.
- Low traffic—SEO, Social
- High bounce rate—copy editing, performance
- Low conversions—design, copy editing
- Profit and repeat!
