Month: November 2023

(Act) Like You Know — November 11, 2023

UnitedHealthcare

by Sketchfolio

Elevating top-performing agency engagement.

We collaborate closely with a dedicated group as their extended product team. Our mission: to empower top-performing agencies in the insurance sector.

Through strategic content, creative solutions, and a dynamic web application, we’ve helped agencies shop for perks that boost productivity and morale. We’ve helped drive the Net Promoter Score (NPS) higher for two consecutive years by crafting marketing plans, email communications, and compelling collateral. Our ongoing partnership focuses on constant improvement, making us genuine co-creators of success.

Next Post HOLTUsed.com

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HOLTUsed.com

by Sketchfolio

Setting the benchmark.

The prospect of partnering with the largest Caterpillar dealer in the United States might have seemed improbable a few years back, given our team’s non-agricultural and non-construction backgrounds. Yet, the ability to step into the shoes of others is a hallmark of a talented creative team. Our collaboration with HOLT CAT, facilitated by our sister agency partner Estate Four, has yielded something truly transformative and industry-defining.

Together, we’ve leveraged our expertise in consulting, product management, UX, UI, and frontend development to navigate complex terrain, including legacy systems, acquired companies, integrations, and intricate processes. Our enduring partnership is grounded in outstanding work, mutual trust, and an unwavering commitment to innovation as we jointly map out a roadmap for the future. This project is just one of many digital properties we’ve had the privilege to work on alongside Estate Four and HOLT. We eagerly anticipate the next decade of collaboration and its potential outcomes.

Previous Post UnitedHealthcare Next Post Watoto

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Watoto

by Sketchfolio

Transforming lives with Watoto – a global website ecosystem.

Collaborating with mission-driven organizations like Watoto is genuinely rewarding.

Our primary goal of establishing a robust website architecture and ecosystem initially tailored for English-speaking audiences in the United States was a success! Then, we extended the website’s capabilities to multiple global locations and languages. To achieve this, we set up a translation gatekeeping model, enabling translators to have siloed access for different languages and locations in a staging environment that is reviewed before deploying to production.

Watoto.com stands as one of the most innovative WordPress implementations in our portfolio, seamlessly blending out-of-the-box and custom solutions, along with pioneering integrations. Working alongside the Watoto team is always a pleasure, as they love what they do and provide incredible videos and photography assets that powerfully convey the stories of the individuals they help and protect. We eagerly anticipate the organization’s future endeavors and the enduring positive impact they will continue to have on the lives they touch.

Previous Post HOLTUsed.com Next Post CANIMAL

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CANIMAL

by Sketchfolio

Cans with a [RE]purpose™

CANIMAL’s core initiative is helping the world go green with their ZombieCans product which saves water, energy, and pollution. We’re proud to help communicate and spread the word.

Working with startups is always exhilarating; they thrive on breaking boundaries and embracing new ideas. Our collaboration with CANIMAL allowed us to shape their brand identity and sub-brands, crafting everything from logos and brand guidelines to websites, pilot web applications, messaging architecture, investor presentations, training videos, and much more. With CANIMAL’s potential to revolutionize the industry, we’re thrilled to be apart of their journey towards success and innovation.

Previous Post Watoto Next Post Runners for Public Lands

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Runners for Public Lands

by Sketchfolio

Caring for the planet.

When your older brother’s passion to create something that benefits communities and the environment lights up his eyes, you jump in without hesitation.

That’s exactly what we did for Runners for Public Lands (RPL). We had the privilege of crafting the RPL brand, and its been incredible to witness their vision of building inclusive running communities dedicated to environmental protection evolve from a local group in Ventura, California, into a national movement capturing widespread attention. RPL’s rock star board of directors, brilliant managing director,  and brand coalition – including Patagonia, HOKA, GU, on, Topa Topa, and more, testify to the impact of their work. While we can’t take credit for all RPL is doing today, we’re proud to have played a role in shaping their brand, from the logo and initial style guide to the website and early days of collaboration. Today, RPL’s remarkable team continues to rock it, and we’re honored to have been part of their inspiring story.

Previous Post CANIMAL Next Post Avnet’s New Digital Magazine

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Avnet’s New Digital Magazine

by Chris Thasiah

Bringing Avnet’s vision to life – a benchmark-worthy interactive publication.

Our work began with Avnet’s vision for a new publication, and we were determined to bring it to life in a way that redefined industry standards. We started by contributing to naming the publication, crafting the masthead, and devising a strategy to transform their valuable content into a captivating and interactive experience. Selecting the perfect platform was key, and after evaluating and vetting 5-7 options, we recommended Foleon due to its exceptional versatility and out-of-the-box capabilities.

Collaborating closely with Avnet’s creative director, we mapped out the publications identity. Our core focus was on infusing dynamic movement, seamlessly integrating animations, videos, and interactive charts and graphs to create an immersive and delightful reader experience. After creation and  setup of the first two issues, our team also created training documentation to empower Avnet’s internal team for future issues.

Previous Post Runners for Public Lands Next Post Carry The Load

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Carry The Load

by Sketchfolio

Honoring our nation’s heroes every day.

Our relationship with Carry The Load, a non-profit that we wholeheartedly believe in, goes way back, and our connection with the executive director extends even further. What started as creative consulting and website technical support has evolved into a trusted partnership where we provide guidance and expertise in marketing, content, creative design, SEO/SEM, and development.

We’ve assisted with a website redesign, program enhancements, integrations, and online store via Shopify, and much more. Witnessing Carry The Load’s transformation from local impact to a national presence in just a few years has been truly inspiring. We’re excited about the continued relationship and are proud to have helped Carry The Load take advantage of the Google Ad Grant program, harnessing approximately $10k in free ad placements in the Google ad network each month to further their mission.

Previous Post Avnet’s New Digital Magazine Next Post CableLabs

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CableLabs

by Sketchfolio

A BIG data project.

CableLabs, renowned innovators in the cable industry with over 610 patents, turned to us with a fascinating challenge. Their wealth of data held the promise of significant impact, but unlocking its potential required a visionary approach.

We stepped in to architect a streamlined multi-server cluster solution and proof-of-concept software capable of efficiently processing vast data sets, yielding visual insights. By collaborating closely with CableLabs’ engineers, we helped transform hypotheses into digital realities, navigating complexities and identifying both problems and opportunities. Working hand-in-hand with such forward-thinking innovators was both challenging and rewarding, a testament to our passion for turning data into actionable knowledge.

Previous Post Carry The Load Next Post Princeton University

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Princeton University

by Sketchfolio

Empowering academic leaders with a website redesign.

When Princeton University approached us to assist with a departmental website redesign, excitement was an understatement.

Collaborating with their brilliant team of leaders, we created solutions that would effectively communicate events, news, programs, research, and team members. Our expertise allowed us to navigate their tech stacks and platforms while also crafting innovative, custom solutions tailored to their unique departmental needs. Working in harmony with Princeton’s IT group, we prepared, trained, and successfully launched the website, leaving a lasting imprint on the university’s digital presence.

Previous Post CableLabs Next Post Premier Members Credit Union

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Premier Members Credit Union

by Sketchfolio

A partnership for better customer experiences.

Our work with Premier Members Credit Union (PMCU) began as a technical website partner and transformed into a trusted, enduring relationship that led to a corporate website redesign.

It all started with conversations with stakeholders—from customers and customer service reps to management, marketers, and sales team members. Together, we crafted a website that not only strengthened PMCU’s brand presence but also offered more customer engagement opportunities, all aligned with business objectives. What sets this project and organization apart is the deep relationship and genuine partnership formed in the pursuit of improving customer experiences. Today, we continue to support, maintain, enhance, and ideate alongside PMCU, assisting their marketing and sales teams to continue to connect with customers.

Previous Post Princeton University Next Post Uber

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Uber

by Sketchfolio

Partnering with some of the brightest engineers in the world.

When a trusted advisor transitioned from Walmart Labs to Uber and is tasked with building a stellar team, he turned to us for support.

Over the span of three years, Uber enlisted 2-4 of our frontend and backend engineers to contribute to their online properties, including Uber.com and UberEats.com. Our team worked closely with Uber, embedded in their teams, to tackle a range of projects, from migrations and support tickets to feature and functionality enhancements. We take pride in our role in delivering best-in-class solutions alongside the best of the best in the industry.

Previous Post Premier Members Credit Union Next Post McBeard

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McBeard

by Chris Thasiah

A long-standing partnership with incredible reach.

Our work with McBeard was a blast, witnessing their growth from a team of 6 to a thriving force of over 200 talented individuals.

As their trusted technical and creative agency partner, we seamlessly collaborated on projects for clients like Coca-Cola, Netflix, Sony, NBC, Warner Brothers, 20th Century Fox, Universal, 3M and many more. From crafting marketing initiatives to building websites and engaging in social campaigns, it brought us joy to see our work resonate with millions. Despite McBeard’s acquisition by Fullscreen and later AT&T, our collaboration endures, allowing us to embark on new ventures together—a source of genuine satisfaction. Goes to show that strong, lasting bonds are forged when two agencies unite and consistently deliver excellence.

Previous Post Uber Next Post Namaste Solar

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Namaste Solar

by Sketchfolio

Being a positive force for change.

Working with a B Corp like Namaste Solar was humbling. Their commitment to obtaining and maintaining the B Corp certification speaks volumes about their dedication to being a positive force for change.

Our honor was to lead Namaste Solar’s website redesign, digital integrations, and provide comprehensive documentation and training for a seamless handoff to their internal team members. Collaborating with organizations that actively make a difference in their communities is not only encouraging but also deeply inspirational. Namaste Solar’s mission to harness the power of business for good is a testament to their extraordinary drive, and we’re proud to have played a role in supporting their transformative journey.

Previous Post McBeard Next Post Resource Central

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Resource Central

by Sketchfolio

A commitment to positive change.

Our pride in supporting organizations that make a tangible difference in their communities and the environment is huge. Resource Central embodies this commitment to positive change, and our partnership with them is a privilege.

Resource Central’s website, the most intricate WooCommerce site in our portfolio, is one of the ways we contribute to their mission. We collaborate closely with various teams, including the successful Garden-in-a-Box program and the educational Renew Our Schools product team. Together, we are dedicated to streamlining processes and promoting self-reliance within Resource Central’s internal teams. Witnessing the transformational impact of this organization within communities is truly inspiring, and we eagerly anticipate the next decade of continued advocacy and positive change.

Previous Post Namaste Solar Next Post California Sheet Metal

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California Sheet Metal

by Sketchfolio

A focus on strategy, content and design – not unnecessary customizations.

Collaborating with our partner sister agency, Estate Four, we embarked on a website redesign for California Sheet Metal that showcases the power of an out-of-the-box technical solution (a.k.a a template). Estate Four spearheaded the strategy and content, while our team focused on design and development. The result is a dynamic WordPress website that beautifully illustrates the synergy of branding and messaging. The project also underscores  that not every website requires a custom, costly technical solution to make a significant impact.

 

Previous Post Resource Central Next Post HBR Consulting (now Harbor)

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HBR Consulting (now Harbor)

by Sketchfolio

Empowering consultants – a digital transformation story.

Collaborating with consultants is always a rewarding experience—they understand the art of transformation and improvement.

When HBR Consulting, a firm of legal consultants, sought our expertise for a redesign and HubSpot integration, we embraced the challenge. We devised a hybrid WordPress solution on a builder platform, empowering their marketing team to unleash their creativity to support various departments effortlessly, day in and day out, eliminating the need for our designers and developers. We provided documentation and videos to help make training and handoff seamless.

HBR Consulting, LAC Group, and Wilson Allen combined and relaunched as Harbor in August of 2023.

Previous Post California Sheet Metal Next Post Coca-Cola Projects

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Coca-Cola Projects

by Sketchfolio

Testing messages and pilots for optimal ROI.

Our collaboration with McBeard on projects for Coca-Cola was an exciting endeavor. McBeard engaged us in the testing of multiple ad banner messaging approaches for Diet Coke, where we executed nearly 200 animated banners and developed templates to streamline future banner development.  Additionally, we joined forces to design user interfaces for Coke’s Tweet-a-Coke project in partnership with Regal Cinemas. Our scope of work encompassed creative direction and design for both desktop and mobile interfaces, which were then handed off to one of Coca-Cola’s development agencies for implementation.

 

Previous Post HBR Consulting (now Harbor) Next Post 21 Jump Street

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21 Jump Street

by Sketchfolio

Shaping 21 Jump Street’s digital presence – a successful creative partnership.

Working alongside McBeard, The Buddy Group and Sony Pictures on the digital marketing campaign for the 21 Jump Street film was fun. Our responsibilities included overseeing the creative direction and development of a multifaceted digital campaign that included the official interactive website, an engaging Facebook app, an interactive YouTube video in the style of a choose-your-own adventure with Ice Cube, and a whimsical yet informative training manual with shareable content.

To bring our vision to life, we organized a custom photoshoot to capture the essence of the film. For the technical execution of the website, we enlisted the expertise of The Buddy Group.

The culmination of our collective efforts was a success, with the film grossing an impressive $201.6 million at the Box Office. The Sketchfolio team takes immense pride in contributing to the film’s digital marketing success.

Previous Post Coca-Cola Projects Next Post Boone Center for the Family Pepperdine University

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Boone Center for the Family Pepperdine University

by Sketchfolio

Empowering the Boone Center for the Family team.

Working with the passionate team at Boone Center for the Family is always a pleasure.

Committed to making a difference in their community and beyond, they sought our assistance for a comprehensive marketing assessment. Our collaboration extended to program branding, optimizing speaking engagement processes, enhancing email communications, creating training resources, and revamping their website, among various other brand and marketing initiatives. Teaming up with Estate Four, we strategized and planned tactics to extend their reach and amplify their impact for the individuals and communities they serve.

Previous Post 21 Jump Street Next Post DoubleCheck

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DoubleCheck

by Sketchfolio

A win-win-win opportunity.

When the CMO and CEO of a Fortune 150 company joins a startup and seeks your assistance, it’s an opportunity to make a meaningful impact.

In the rapidly evolving fintech landscape, DoubleCheck emerged with a unique vision—a win-win-win proposition for customers, banks, and themselves. We were delighted to support them with a quick website launch, presentation decks, and, most interestingly, two key prototypes for future web application enhancements. These prototypes are shared with customers and potential customers, to gain insights and show vision. DoubleCheck’s position as a startup is poised to revolutionize their industry. We’re thrilled to be part of their pioneering story.

Previous Post Boone Center for the Family Pepperdine University Next Post LeaseRunner

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LeaseRunner

by Sketchfolio

From idea to industry leader.

Our partnership with LeaseRunner is work we think is foundational to our beginnings. We worked together to map out some new territories and what began as a simple tenant screening/online leasing conversation over dinner and drinks blossomed into a decade-long collaboration marked by innovation and growth.

We provided comprehensive support, spanning user experience, design, development, and maintenance, contributing to LeaseRunner’s remarkable success as a SAAS product with thousands of customers and millions in monthly transactions. Our integrations with credit bureaus, such as Experian and TransUnion, were novel, likely influencing their API documentation and benchmark examples. In return, LeaseRunner taught us the power of customer-driven priorities and process improvements, enabling them to expand their customer base without expanding their support team. Witnessing this evolution has been nothing short of incredible.

Previous Post DoubleCheck Next Post Waves Church

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Waves Church

by Sketchfolio

A start-up story at Pepperdine University.

When your alma mater, Pepperdine University, seeks your assistance in building the brand of a new church community on campus for students, it’s a privilege to lend a hand.

This startup project began with crafting a logo and brand identity, followed by the creation of a Webflow website, all with the aim of fostering authenticity and meaningful connections. In just under 4 weeks, we created a logo and website for Waves Church to kick things off. And in just a few short weeks, the numbers are growing – over 200 students are gathering weekly. More of a testament to the dedication and drive of the leaders over our work, but we’re immensely proud to be part of Waves Church and Pepperdine’s mission for this new student community.

Previous Post LeaseRunner Next Post Bobo’s Oat Bars

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Bobo’s Oat Bars

by Sketchfolio

Adding some “digital” flavors for Bobos.

Our work with Bobo’s Oat Bars, a company we deeply admire, was exciting. Started in Boulder, Colorado, Bobo’s trusted us to extend their playful packaging and logo illustration style into a website redesign. The whimsical “doodles” brought illustrations, flavors, and various pages to life in a delightful way.

We fondly remember visits to their factory, where we captured photos and videos (and enjoyed some of their delicious treats). We had the pleasure of illustrating their entire team for the “About Us” section of the website. While our formal collaboration with Bobo’s has come to an end, we cherish the time we spent together and continue to enjoy their incredible products, typically always stocked in our Lafayette office. It brings a smile to our faces to see Bobo’s Oat Bars everywhere we go.

Previous Post Waves Church Next Post McLarty Associates (through Fathom Creative)

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McLarty Associates (through Fathom Creative)

by Sketchfolio

Crafting a hybrid, WordPress solution.

Collaborating with distinguished creative agencies like Fathom Creative for McLarty Associates was an honor.

Entrusted to build a long-standing client’s website, we delivered a hybrid WordPress solution that combined off-the-shelf functionality with custom elements tailored to their unique needs. The new website, built on WordPress, featured customizations including an interactive world map, a robust employee/industry management module, and some backend architecture for a Chinese translation.

In a world where excessive customization can lead to maintenance challenges, our pragmatic approach allowed McLarty to prioritize content, brand, and creativity while ensuring a stable and efficient technical foundation for their online presence.

Previous Post Bobo’s Oat Bars Next Post Rorke Global Solutions

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Rorke Global Solutions

by Sketchfolio

Crafting compelling trade show experiences.

Rorke Global Solutions (RGS) recognized the importance of making a creative impact at the International Society for Technology in Education (ISTE) trade show, an event dedicated to promoting innovation in the classroom and showcasing the latest educational technology. Tasked with this exciting challenge, RGS turned to us, offering a blank canvas to craft a compelling presence. Our approach began by thoroughly understanding RGS’s goals, target audience, competition, and the trade show environment. In addition to the booth design, we extended our creative touch to include other seamlessly coordinated marketing assets, such as retractable banners, iPad digital signage, postcards, website landing pages, and HTML emails. This project was a testament to our ability to transform an initial idea into a captivating and cohesive brand presence.

Previous Post McLarty Associates (through Fathom Creative)